Justin Bieber Named New Face of Proactiv


Singer signs up to promote acne-fighting product but says he’s no ‘hardcore’ case

Canadian heart-throb Justin Bieber is the latest high-profile pitchman for the skin-care product Proactiv.

Bieber joins the likes of Jessica Simpson, Avril Lavigne, Katy Perry and Mandy Moore in promoting the acne-fighting product.

In a commercial, Bieber says he thought the product was only for “hardcore” cases but he now uses it too.

Not surprisingly, his fans immediately turned to Twitter to talk about the ad campaign.

Some said they would buy the product just because Bieber apparently has, while others insisted he doesn’t need it in the first place.

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